3 Easily applicable tips to how you can increase sales conversion with product datasheets?

The product pages are the important doors open to sales. Visitors look for their specific need or info they need. After taking a glance on the page - nearly 5 seconds, the potential customer wants to get detailed info about the product. In this stage, you can’t let them slip through your fingers without any interaction. Your product datasheet is the key of your e-commerce website which will open the door to sale. You may not like or you may hate to create data sheets but these documents help you to get a new customer, increase ROI and support you to catch your KPIs indirectly. So you should generate product data sheets to leave a good impression with its design and convince visitors to get in touch with its content. At the end of the day, you can increase sales conversion with product data sheets and that is why we have written this article.
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What is a data sheet?

One thing which we’ve never really discussed in all the years I’ve been doing this blog is the product data sheet. I know that some companies don’t consider the data sheet to be marketing collateral, placing it firmly within the remit of engineering and technical support; other companies, particularly specialist distributors, just put their stamp on something provided by their principals. But in my experience, for a large number of marketing managers, producing product data sheets is a major responsibility.
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What content should a data sheet contain?

We’ve looked at what a data sheet is and what a data sheet is for, so it’s about time we moved on to what should go in one. As you might imagine, plenty of readers had ideas on this when I asked. While a few companies believe there’s no place for sales or marketing on their data sheets, I think the majority accept that such a policy represents a missed opportunity. There should be no assumption in the age of do-it-yourself online research that anyone finding a data sheet will already have seen the sales brochure. So start with the benefits of the product, as you would with any sales document – keep the list brief, bulleted and compelling to users who might well be more experienced engineers than you.
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